It may sound like an alien species from Planet Humecta, but humectant is more common than you know.  It has been a staple ingredient in beauty products and cosmetics for...

If you’ve got a skincare or cosmetic kit that contains sunscreen and makeup powders, then you’ve probably used titanium oxide without knowing it. This versatile and protective element can help...

What is propylene glycol (PG)? You may have spotted this multifunctional element in various medications, cosmetics, skin, and hair products, among others. Generally speaking, it’s sought after for its hydrating...

Looking to get firmer, wrinkle-free skin? Then elastin is a vital element that you’ll want to know more about. This protein lives in the dermis and maintains both the elasticity...

Alpha hydroxy acids and beta hydroxy acids (AHA BHA) are both chemical exfoliants that remove dead skin cells from the skin.  Both are effective for deep exfoliation; an essential part...

Dimethicone has been a subject of much scrutiny from popular beauty platforms and cosmetics critics. Some people swear by it, and others avoid it like the plague.  Are you caught...

Methylparaben may not be your first thought when thinking about beauty and skincare elements. Instead, the oils we all know and love, for example, argan or jojoba, and humectants, like...

Glycolic acid is a naturally occurring acid that you may see listed in a range of beauty products. But, the kind that is often used in these products is not...

Silicones are everywhere. They’re in your creams, lotions, conditions, shampoos, and lip balms. But, what are they exactly? And what role do they play in the health of your skin...

Zinc Oxide (ZnO) is a simple compound of zinc and oxygen. Often found as a white powder, it has several beauty uses and benefits. You can also find it in...